Highlight feature
More about this stand-out feature.
Your cart is empty :(
Continue shoppingYour cart
Estimated total:
$0.00 USD
Couldn't load pickup availability
Want it to ship today? Order by 2PM CST
We're happy to help.
Secure your shopping experience with various safe and trusted payment methods.
IMPORTANT: This is a VIDEO DOWNLOAD / DIGITAL VIDEO PRODUCT ONLY. No physical DVD, cards, props, or other physical product will be shipped.
Lou’s Magic Masterclass – Part 3: The Force teaches a card force that Luis “Lou” Villamonte considers one of the most deceptive and useful techniques in his entire repertoire.
You may already know several ways to force a playing card. Lou certainly does. But after decades of performing card magic and learning numerous forcing techniques, this is the card force he chooses to use.
That says a great deal about the strength of the technique.
In fact, Lou originally believed he had invented this force himself. The handling seemed so natural and logical that he developed and used it independently—only later discovering the same underlying idea described in an older magic book.
For Lou, that discovery did not diminish the technique. It reinforced just how practical and deceptive the principle really is.
Most experienced card magicians know multiple methods for forcing a card. Some require precise timing. Others rely on complicated handling, awkward movements, or conditions that can make the spectator suspicious.
Lou’s preferred force is different.
The goal is to make the spectator feel that they had a completely free choice while allowing the magician to know exactly which card will be selected.
When performed correctly, there should be nothing about the procedure that appears unusual. The spectator chooses a card, the performance continues, and the magician is already several steps ahead.
Lou knows many card forces, but this is the one he uses. In this lesson, he explains exactly why.
Lou originally developed and began using this handling believing that he had created something new. Only later did he discover the concept in a magic book and realize that the principle had existed before him.
What makes this lesson valuable is not a claim that Lou invented the force. It is the handling, timing, presentation, and practical experience he has developed around it through years of actual performance.
That distinction matters. Knowing the mechanics of a force is one thing. Making a spectator absolutely believe they had a free choice is something else entirely.
A dependable card force is one of the most useful tools a magician can have. Once you can secretly control which card a spectator selects while maintaining the appearance of complete freedom, the technique can become the foundation for an enormous range of card tricks, predictions, revelations, mental magic, and other effects.
This is why Lou places such a high value on this particular force. It is not simply a trick—it is a utility technique that can be incorporated into many different routines.
Part 3: The Force is part of Lou’s Magic Masterclass series, featuring detailed instruction in card magic, coin magic, sleight-of-hand, bill magic, sponge magic, and professional performance techniques refined through decades of real-world experience.
If you already know several card forces, do not assume you have seen everything. Lou knows many forcing techniques himself, yet this is the one he continues to rely on. For a serious card magician, that alone makes this lesson worth studying.

At our Shopify store, we prioritize your safety and security. Here's how we ensure a secure shopping experience:
1. Secure Transactions: We use advanced encryption to protect your personal and payment information, ensuring it is safely transmitted and safeguarded.
2. Trusted Payment Gateways: Our store integrates with trusted payment gateways, ensuring your transactions are processed securely and efficiently.
3. Data Privacy: Your privacy is our top priority. We follow strict data protection policies to keep your personal information confidential and secure.
4. Secure Platform: Shopify provides robust security features and continuous monitoring against vulnerabilities, ensuring a safe shopping environment.
5. Verified Merchants: We are a verified merchant on Shopify, committed to providing authentic and high-quality products.
6. Transparent Policies: Our clear return, refund, and shipping policies provide peace of mind, knowing we stand behind our products.
7. Customer Support: Our dedicated customer support team is ready to assist with any concerns or questions you may have.
Shop confidently at our Shopify store, where your safety and satisfaction are our top priorities.
$9.99
More about this stand-out feature.
ACHIEVING
With
LESS THAN
Selling fast!
Get yours while you can.